Playtech and GVC Holdings have agreed a new long-term deal for the provision of searches and products to all GVC brands, in existing and new markets until 2025.
The deal represents a significant extension in scope and duration to the existing partnership and for the first time, many of GVC’s brands will gain access to Playtech’s suite of content and products.
In addition, the companies will collaborate to facilitate the integration of Playtech products and services onto the GVC platform to be made available to the MGM-GVC JV, ROAR Digital.
An extension to the agreement will see Playtech BGT Sports supply Ladbrokes Coral with the software for its suite of self-service betting terminals throughout Great Britain, the Republic of Ireland, and Belgium.
Mor Weizer, CEO of Playtech:
“We are pleased to have reached a new agreement with GVC, which expands on the successful partnership we have established with Ladbrokes Coral over the last six years.
“This is testament to the strength of the Playtech proposition and we look forward to supporting GVC over the coming years.”
Kenneth Alexander, CEO of GVC:
“Even more of our customers will now be able to enjoy content from one of the world’s leading suppliers of high-quality gaming product. At the same time the added flexibility around migration of technology platforms enables us to accelerate the integration of Ladbrokes Coral.”