Pragmatic Play, a leading content provider to the gaming industry, has strengthened its ties with Broadway Gaming after taking its slots live with the operator.
Broadway Gaming, operator of one of the largest UK Bingo networks, will offer customers on all five of its bingo sites, including its flagship brand “Butlers Bingo”, Pragmatic Play’s impressive array of slot games.
To enhance cross-sell potential, Broadway Gaming’s brands will also offer Pragmatic Play mini-games in their website lobbies. Some of the games that players will soon see on the operator’s brands websites include the award-winning Wolf Gold, successful hits like Big Bass Bonanza and Chilli Heat, as well as newer releases such as Pyramid King.
Aside from slots, Broadway Gaming will also have access to the supplier’s Drops and Wins promotional tool, available through Pragmatic Play Enhance, as well as the Pragmatic Replay feature.
Bhotesh Maheshwari, VP of Commercial Strategy and Operations at Pragmatic Play, said: “Our bingo range is already live with Broadway Gaming and we’re delighted to take this agreement further, now including our slots portfolio as well.
“This deal is yet another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together.”
David Butler, CEO at Broadway Gaming, said: “We’ve already got a strong working relationship with Pragmatic Play after taking the supplier’s successful bingo offering, and it made sense for us to extend our product range to include slots.
“Taking such well-regarded content across our brands is important for us, and we can’t wait to see how our players react.”