SG Digital readies push into U.S. market

Scientific Games Digital is engaging in product review sessions of its OpenBet sports betting solution with New Jersey's Division of Gaming Enforcement (DGE) in anticipation of a liberalised sports betting market in the USA.

Market specific platform enhancements are underway, the company said, ensuring its product is well-placed to meet both operator and consumer expectations should the future legal environment allow.

In addition, the company is undertaking a recruitment drive to support the growth of the business, hiring a “significant number” of new people for a variety of roles across its multiple offices around the world.

Keith O'Loughlin, SVP Sportsbook and Platforms at SG Digital, said, “Legalized sports betting in the U.S. is an exciting prospect for us, and we're taking every step possible to ensure our product offering is fully compliant to hit the ground running when the marketplace eventually opens up beyond the current regulated states.

“OpenBet has built a strong reputation as a trusted sportsbook provider in Europe, and we're confident we can replicate that success in the U.S. and all other emerging regulatory territories. We have spent time considering U.S. customer needs and are focused on ensuring that the user experience is of high standard and can be delivered with speed.”

Matt Davey, Group Chief Executive, SG Digital, added: “SG Digital has a strong presence in New Jersey with our Open Platform System (OPS) already certified in the state; our knowledge of the market will play an important part in preparing OpenBet for the marketplace.

“We work closely with the DGE to ensure responsible gaming experiences and congratulate the effort of the DGE and the state of New Jersey for taking progressive action to help create a safer sports betting market for the public.”

“We are setting the foundations well in advance to help our partners establish themselves early in the emerging territory.”

In related news, SG Digital has become the latest associate member of  the Swedish Trade Association for Online Gambling, Branschföreningen för Onlinespel (BOS).

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