SkillOnNet has rolled out its Self-Excluder Identifier API to affiliates promoting its white-label brands in the Swedish market.
The tool enables affiliates to identify and remove self-excluded Swedes from SkillonNet platform partners’ brand marketing such as operators PlayOJO and AHTI Games.
Affiliates upload their encrypted lists of email addresses and mobile phone numbers to the Self-Excluder Identifier, then the fully encrypted tool compares that list with the database of self-excluded players held by SkillOnNet, clearly identifying those that have opted-out.
SkillOnNet’s database carries out realtime updates each time a player self-exclude’s or reverses the self exclusion process.
Michael Golembo, from SkillOnNet, said: “Our innovative Self-Excluder Identifier API has proved to be hugely popular with our affiliate partners in the UK, so we wanted to be able to offer it to publishers promoting our brands in Sweden.
“Our experience in the UK market meant that we were able to fine-tune the tool for the Swedish market in next to no time, rolling it out to affiliates shortly after the market re-regulated on January 1.
“The tool is a win-win for affiliates in that it allows them to market directly to players safe in the knowledge they are not engaging those that have self-excluded, while their data remains safe and secure thanks to it being fully encrypted.”