The Stars Group brands launch in Sweden

News on 7 Jan 2019

The Stars Group brands PokerStars and BetStars launched online and mobile poker, sports betting and casino products in the newly regulated Swedish market today (Monday).

The new framework gives players based in Sweden full access to poker games and tournaments at and, initially around 370 markets across 25 sports and specialist betting options at, and 490 games at and

The products will be available to players in Sweden across desktop, web and mobile devices on both iOS and Android.

Guy Templer, Chief Operating Officer of Stars Interactive Group, a division of the Stars Group:

“We’re proud to offer our full range of PokerStars and BetStars products under Sweden’s new regulatory framework. Clear regulation is a big step forward for Sweden’s players and its licensed online betting and gaming industry, and provides us with a great opportunity to offer our products and services to Swedish customers.”

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