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Tipp24 announces corporate identity change in Ireland

The Irish operations of online lottery and betting group Tipp24 have been rebranded myLotto.ie, the company has announced, explaining that the change in corporate identity allows for a stronger localisation of the product offering.

With myLotto24.ie, registered users can place bets on lotteries around the world – including the EuroMillions and EuroJackpot – with the company guaranteeing to match the prize amounts and jackpots on offer in those draws.

“We feel that the name myLotto24.ie will resonate more strongly with our customer base here in Ireland and we expect the brand to continue growing as more people get to know us,” said Shenaly Amin, myLotto24’s Irish country manager.

“myLotto24 is already a very well-established brand, with up to 100,000 winners per week across Europe and Euro 1 billion paid out in prize money. We look forward to continuing our journey here in Ireland and, following our partnership with the Marie Keating Foundation, we are soon to announce how we will continue to give back to Irish communities and neighbourhoods”.

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