Travel website VEGAS.com announced a partnership with TV gaming company, NetplayTV Group this week.
The deal will see VEGAS.com, a full service travel website, geo-targeting content, navigational elements and ads on their site specifically aimed at UK traffic.
Placements are scheduled to launch in mid-April and will direct users to visit SuperCasino.com for online gaming and frequent users of the Supercasino.com site will be provided special offers for Las Vegas travel.
UK residents will also have access to Las Vegas’ latest information through NetplayTV’s nationally broadcast Live Roulette television program.
NetplayTV will integrate Las Vegas content, provided by VEGAS.com, into their programming which will include The Vegas Minute, a weekly segment featuring what’s happening in Las Vegas, along with other video content. VEGAS.com will also provide trips and travel products for NetplayTV to use as viewer prizes.
“At Supercasino.com we aim to provide the best live casino experience for players via the TV, internet and mobile. We are pleased to be working with the team at VEGAS.com to extend this experience to their UK customers whilst also utilizing the extensive inventory of live content and trips that they have to offer,” said Charles Butler, CEO, NetplayTV plc.
Jim Gibson, president of VEGAS.com said: “As the United Kingdom continues to grow as one of our city’s largest inbound destinations for international travelers, we found it perfect timing to extend our outreach and attract new customers to our site. This is a step toward a broader online gaming strategy, while at the same time, we’re providing exposure about Las Vegas to a key market. The partnership will provide valuable insights into online gaming metrics in a completely legal jurisdiction, and it will provide us a definite advantage as the discussion on regulation in the United States continues to develop.”