UK government push responsible gambling ad campaign

News on 1 May 2014

In a series of reforms announced today (Wednesday) the UK Government’s Department of Culture, Media and Sport is pushing for funding of a GBP 2 million responsible gambling campaign targeted at the younger demographic.

The campaign which will be funded by the gambling industry, is expected to launch later this year.

A “Think 25 Initiative” has also been proposed by Government which would probably see a requirement for ID from customers who look to be under 25.

The full text of the newly released “Gambling Protections and Controls” can be accessed at:

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/307458/Gambling_Protections_and_Controls_.pdf

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