William Hill to sponsor Crystal Palace FC

The UK online and land betting group William Hill plc is expanding its football sponsorship strategy with gusto, it seems; following an agreement to sponsor Aston Villa earlier this week (see previous  report) it announced Wednesday that it has also inked a deal with Crystal Palace FC for the 2014-2015 season.

Crystal Palace chairman Steve Parish welcomed the betting group as his club’s official betting partner, and said he looked forward to a long association with the gambling group.

Kristof Fahy, chief marketing officer at William Hill, said: “The Barclays Premier League is the most watched domestic football competition in the World – and this deal with Palace gives us a gateway to introduce a whole new global audience to the William Hill brand.”

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