New TV campaign for Virgin Bingo

Virgin Bingo will shortly be initiating a major marketing drive featuring an amusing cartoon character called Virgin Bingo Ricardo.

The campaign will feature a soon-to-be-launched UK television component, a preview of which can be viewed here: http://www.youtube.com/watch?v=e_VFSIkccMI)
The marketing push includes providing the ad for embedding on affiliate websites and a serious affiliate encouragement initiative.

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