Advertising Standards Authority rejects 24 complaints regarding lottery advert

News on 12 Dec 2018

A Camelot television advert which triggered 24 complaints from members of the public has been approved by the Advertising Standards Authority watchdog, which rejected the complaints after concluding that the advertisement did not promote the National Lottery as a potential solution to financial troubles.

Three versions on the Fisherman themed advert were produced for Camelot by Adam & Eve/DDB.

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