The UK Advertising Standards Authority (ASA) has upheld a complaint regarding Tombola ads that appeared “occasionally” in ITV’s “I’m a Celebrity, Get Me Out Of Here” app.
Tombola is a sponsor of ITV’s hit reality TV series in which celebrities live together in a jungle environment, competing for the title of “King” or “Queen of the Jungle”.
The ASA determined there was the likelihood that under-18’s may be exposed to advertising for gambling products through the advertising and told Tombola and ITV the ads may not appear in their current form in the app again.
The ads invited app users to watch video clips including one headed “PLAY OUR SLOT GAMES” and another with text that read “Play our scratch card games”. Another advertised the chance to win GBP 250,000 “for free” and appeared in the VOTE section of the app.
Clicking on the ads opened the Tombola arcade website in the user’s browser app.