AGS to provide white label social casino to The Stars Group subsidiary

News on 21 Aug 2018

PlayAGS, Inc. designer and supplier of electronic gaming machines, table games, and interactive products and services for the gaming industry, announced Tuesday that it has entered an agreement to provide its  Social White-Label Casino (“Social WLC“) to PokerStars Play, the play-money and social gaming brand of The Stars Group, as part of its slot-focused social casino portfolio.

PokerStars Play will deploy Social WLC, a powerful, turn-key mobile and web casino solution that delivers an interactive social gaming experience which players can enjoy at home, work, and on-the-go through iOS or Android devices and via the web.

Lloyd Melnick, director of social gaming at PokerStars, said, “When we had the opportunity to work with AGS to extend our social casino portfolio, we were impressed with their proven, high-performing land-based content and broad range of non-slots games.  Their offering is a good fit with what our existing customers are looking for.”

AGS president and CEO David Lopez added: “The Stars Group, one of the largest online gaming businesses in the world, with millions of registered players, selected us to power their first social casino focused on slot content following their success in online poker. We feel confident that this is just the beginning of our relationship as we deliver a large library of proven social and land-based slot content through our Social WLC.“

The AGS Social WLC delivers over 40 proven land-based and social slot games along with popular in-app features like tournaments, live events, charms, progressive jackpots, and VIP status. Social WLC strengthens player relationships through highly segmented in-app messaging and push notifications and offers more monetization opportunities through targeted promotions and live events. Deep analytics, live operations, promotions, live events, and VIP management help ensure a solid, secure and long-lasting revenue stream.

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