Amelco, the leading sports betting software and trading services provider, has announced the launch of Quantum Omnichannel, the industry’s first fully automated price differentiation model.
Designed to be integrated into the existing Amelco Trading System (ATS) already used extensively by major sportsbook operators, Quantum Omnichannel is set to revolutionise the way in which operators manage their pricing strategies for various channels, customer segments and markets.
Operable from a single platform, sportsbook operators will have the power to instantly adjust their prices and limits across multiple brands, markets and channels from a singular source.
Whether for in-play, exclusively via mobile or online, Amelco’s machine learning price differential algorithms ensure the most optimal pricing structure is set for the operator based on likely price sensitivity.
Commenting on the launch, Maximillian Sutcliffe, Head of Product at Amelco said:
“We are very excited to be launching Quantum Omnichannel, which has been designed to give operators the ability to optimise margins and returns more than ever before.
“It also allows them to fully manage their entire cross-brand portfolios from one centralised platform, all the way down to the ability to adjust risk and pricing for one segment of customer.
“After all, why shouldn’t a major operator be able to instantly offer different prices on Barcelona versus Manchester United to different customers in Spain, the UK and other markets in Europe?”
Previously available as a white label product to Amelco’s partners, including operators such as BetStars and Coral, Quantum Omnichannel is now available for general release as part of its standard, modular, scalable platform.
With more than a decade of experience in supplying bespoke software solutions for pricing, trading and execution, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.