LeoVegas subsidiary Authentic Gaming has entered into an agreement with the Aspers Group in the UK, under which Authentic Gaming will provide roulette games via live streaming from Aspers’ prestigious casino – the Aspers Casino Westfield Stratford City in London.
The Aspers Casino Westfield Stratford City is the largest casino in the UK, and the partnership marks the first time online players in the UK and other regulated markets around the world will be able to play at roulette tables from this incredible location.
The partnership comes just days after Authentic Gaming was granted a B2B-licence by the UK Gambling Commission, allowing it to offer games to operators in the UK for the first time (see previous report).
The livestream broadcast is captured on discreet high definition cameras located above the wheel and around the table, with powerful microphones capturing the sound.
The UK is one of the largest live casino markets, and the Aspers Casino table will be available to online players at aspers.com, as well as Authentic Gaming’s other online operator partners.
Jonas Delin, CEO of Authentic Gaming, said: “The partnership marks the first time we have joined forces with a UK casino group, and forms part of our plans to grow our presence in regulated markets across Europe and further afield.”
Damian Aspinall, chairman of the Aspers Group said: “This is exciting for a number of reasons, including adding the UK’s largest casino to the Authentic Gaming network but also because we see live streaming as a key strategy for our own digital gaming product at aspers.com.
“It will immediately strengthen the product offering to our customers and allow our retail players to carry on enjoying the true Aspers experience even when they are not at the casino.
“It will also drive awareness of our brand among players in the UK and right across Europe.”