Bally in content deal with Paddy Power

US casino games provider Bally Technologies continued its penetration of the European online gambling market Friday with the announcement of a deal with retail and online gambling group Paddy Power.

The agreement will see Bally online slot games becoming available on the Ireland-based Paddy Power web and mobile sites.

Bally Interactive general manager Michael Probert said: “Partnering with Paddy Power is a great opportunity for Bally Technologies as we continue to expand our reach in the global online gaming business.”

Isaac Ward, head of e-gaming at Paddy Power said, “We’re passionate about entertaining and exciting our customers with the latest games, and this partnership with Bally will ensure our players can access all the fun of Las Vegas from wherever they are.”

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