Bet-at-Home extends handball sponsorship

The online gambling firm Bet-At-Home has announced a one season extension to its six-year-old sponsorship agreement with the European Handball Federation.

The online casino company will continue to dominate brand exposure at certain major Champion’s League games, and will benefit from associated television advertising and other promotional advantages.

The EHF commands extensive media coverage; the Final Four games in Cologne will be watched by a television audience of around 65 million viewers, and attract wide media reportage and publicity.

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