Sports betting platform provider BetConstruct issued a company statement Friday announcing that the platform is now open to third party solution providers, even those who are rivals.
Although the company develops most of the products in-house, it also offers partners alternatives developed by competitors, says Vigen Badalyan, BetConstruct founder and CEO.
“In short, we don’t play God to our partners, and let them decide what’s best for them,” he said. “However, there are some restrictions. Where success of the vertical depends on liquidity, we limit the offer to our own product. Exception until today was the sportsbook. Today we are opening our platform to all sportsbooks. Just as we offer slots from Microgaming, NetEnt, Red Tiger Gaming and others along with our own content, we decided to offer sports betting products from our colleagues to our partners.”
BetConstruct says the move is “unprecedented” and provides operators with choices they didn’t have until now. BetConstruct believes that it benefits from diversifying its sports betting offering as it prospered from the diversification of its offer in all verticals.
BetConstruct boasts development, sales and service centers in 16 countries, with a proved range of products and services that embraces Sportsbook, Sports Data Solutions, Retail Solutions, RNG & Live Dealer Casino, VR Casino, Poker, Skill Games, Fantasy Sports, and Social Gaming.