Betlion to launch incentive games content in Africa

Betlion has partnered Incentive Games (formerly Premier Punt Group) for the launch of free to play games across Africa.

The deal will initially involve the launch of a new Betlion App rolling out two of IG’s flagship products, a single game fantasy football competition and a correct score predictor game with the potential for more to come.

Peter Stagles, Betlion’s Director of Operations:

“It’s a great extension of our product offering and will appeal not only to sports-bettors but every adult who is passionate about football across Kenya, Uganda and beyond. It will be a tremendous opportunity to increase our brand exposure whilst also bolstering acquisition and improving retention”.

Both games will provide a free to play opportunity for fans to win cash prizes either by correctly predicting top performing players or by correctly predicting scorelines.

“We are delighted to be integrating with such a fast-growing sportsbook in BetLion,” said John Gordon, Incentive Games CEO, “Our shared values of looking to offer best-in-class, engaging experiences for users is our springboard to launch successfully across Africa”

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