Betsafe signs live dealer deal with Evolution

News on 4 Feb 2011

Live Dealer gaming specialist, Evolution Gaming has signed Scandinavian online gaming operator Betsafe in a two-year deal that will see live dealer online blackjack, baccarat and roulette games at betsafe.com.
Betsafe’s new Live Casino offering will be accessed via a dedicated top-level menu ‘tab’ at betsafe.com to ensure maximum visibility and exposure of the new live games.
Henrik Persson, Betsafe CEO said: “We expect Evolution’s offering to generate significant incremental revenues. At the same time, Evolution games will serve as a cost-efficient marketing tool and a way to further localise our offering.
“We see Evolution’s Live Games as an important and strategic top-level offering. Of course, they will further enrich the Betsafe offer to existing customers. At the same time these games are proven to attract new demographics including, but not limited to, high rollers.”
Jens von Bahr, CEO of Evolution, commented: “We are delighted to be working with Betsafe; they have an impressive track record and an excellent understanding of marketing and execution in the online gaming world. I am confident we will see further innovative and localised live offerings emerging from our partnership over time.”

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