Thursday evening saw the entry into the New Jersey online sports betting market of a formidable competitor, The Stars Group subsidiary BetStars, which became the eighth online – mobile operator to arrive, offering a full range of bet types, including in-play betting.
“We are excited to introduce BetStars to New Jersey sports fans,” said Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group. “As one of the largest online gaming companies in the world with millions of customers worldwide, we have successfully launched BetStars in regulated markets across Europe and look forward to expanding and enhancing our New Jersey BetStars offering, including through leveraging the Sky Betting & Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to our customers in this new and developing market.”
BetStars has a licence partnership deal with Resorts Atlantic City (see previous reports) with sisters sites PokerStars NJ and PokerStars Casino also in the state to provide a full range of options for players, who can use a single account across all channels.
Among its attractions, BetStars offers Spin & Bet, a sports betting variation of the highly successful Spin & Go poker variant used by sister company PokerStars.
The Stars Group is clearly mounting a major push into the US sports betting markets, and the industry will be watching its online initiative in Pennsylvania, where it has developed a licensing partnership with land casino operator Mount Airy.
New Jersey’s online-mobile gambling operator list now includes William Hill, Sugarhouse, playMGM, 888, Caesars, DraftKings, FanDuel and BetStars.
In related news from the state of West Virginia, the Greenbrier Resort’s Casino Club launched its FanDuel Group-powered sportsbook Thursday, albeit initially in a somewhat restricted format. The licence is limited to Greenbrier members or guests either staying at the property’s hotel or attending an on-site event.
Greenbrier spokesmen said that the members-only resort will eventually be able to wager via its FanDuel-powered Greenbrier App before the year is through.