US gambling technology and games supplier Scientific Games Corporation said Thursday that it is taking its sports betting portfolio to the next level with the creation of a Sportsbook Operations team in Gibraltar. The new team will support customers directly with a sportsbook operations service to help grow their sportsbook businesses.
The creation of SG Digital’s Sportsbook Operations team builds on the company’s sports betting products with a fast-to-market, full-stack sportsbook portfolio that includes sports betting, portal, mobile betting, and retail services.
SG Digital can now manage an entire sportsbook operation for multiple customers, with less heavy lifting for installations and ongoing sportsbook management, the company claimed in a statement.
Keith O’Loughlin, SVP Sportsbook for SG Digital, said, “Given the massive opportunity in the U.S. and the continued success of existing markets, the addition of Sportsbook Operations is a natural step up for our business. The team will work directly with our partners to operate and run their sportsbooks, ramping up the value of sports betting for everyone involved. It’s a new ball game, and our partners have asked to tap into our knowledge to help with day-to-day sportsbook operations. Now, we’re completely equipped to offer that capability and support customers in growing their business like never before.”
Stuart Weston has been appointed to Vice President, Sportsbook Operations for SG Digital and will lead the Gibraltar team. He has two decades of industry experience, most recently as managing director for Superbet and previously as Sportsbook Product Director at William Hill.