Better Collective acquires major UK affiliate marketing firm

Better Collective, a developer of digital platforms for betting tips, bookmaker information and iGaming communities, has completed its first major acquisition in the UK market with the purchase of affiliate marketing firm CasinoLounge.co.uk for an undisclosed consideration.

The acquisition comes shortly after Better Collective’s purchase of the Austrian affiliate, SportFreunde.

CasinoLounge.co.uk is Better Collective’s first large acquisition in the UK casino market, and the company intends to build on it, says Michal Kopec, head of M&A:

“As an established affiliate, known in the UK market and with UK being a primary market for Better Collective we are happy to expand our portfolio with CasinoLounge.co.uk,” he said in a statement Tuesday.

“We believe this will be a good step in our M&A activity, and that we have found a right moment for the two parties to enter into such an agreement that will see both sides benefit from this contract.”

Better Collective’s portfolio includes more than 1,000 websites and products, and includes DiscoverSlots, a platform that helps users find slots tailored to them, CasinoVerdiener, the go-to place for German online casino players, and bettingexpert LIVE, the world’s first in-play tipping app.

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