Betvictor’s latest advert reminds us that sports betting is unpredictable

The London-based advertising agency Karmarama has come up with a stand-out television and video advert for BetVictor which celebrates the “chaos of sports” and suggests that human intuition can effectively compete with machine-generated sports results and win.

With spectacular visual and sound effects showing a punter overcoming computers, the content presents the challenge of the unpredictability of sport and the importance of instinct and courage of conviction in making a bet.

Commenting on the ad Tuesday, Shane Stafford head of brand at BetVictor, said: “Our goal was to create a campaign that aligned with our ethos and values, and also stood out in the melee of competitor advertising. The new campaign has delivered on all three requirements in a cinematic and engaging way, highlighting what we believe in at BetVictor ahead of the World Cup.”

Nik Studzinski, chief creative officer at Karmarama, added: “BetVictor is the only sport betting site to celebrate the fact that it’s our unpredictable nature that separates us from the machines. That’s what makes sports great”.

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