Betway in three-year Italian football deal

News on 10 Jul 2018

Online bookmaker Betway has agreed a three-year deal to become a premium partner of Serie A Italian club AS Roma.

The deal will see Betway branding carried on the club’s training kit up to and including the 2020/21 season, and th bookmaker will have access to wider advertising at the club.

Betway is a global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.

Spokesan Anthony Werkman said AS Roma is the first Italian football sponsorship for the company.

“Roma has a huge fanbase and we hope this three-year deal will give us some great exposure over the course of the next few seasons,” he said.

AS Roma’s director of global business development and commercial operations Kaitlyn Colligan said: “We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season.”

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