UK-based gaming operator Betfred has become the latest member of sports betting integrity association, ESSA.
The membership will enable ESSA to increase the scope of its monitoring and alert platform, further strengthening the association’s position as the regulated private sector’s representative body on betting integrity.
Khalid Ali, ESSA Secretary General, said: “ESSA is delighted to welcome Betfred into its ranks. The operator is a household name with around 20% of UK retail betting shops which goes alongside a substantial online sports betting presence in the UK and many wider international markets. There is clear value for all stakeholders focused on protecting integrity in bringing Betfred within our international monitoring platform.”
Craig Reid, Group Trading Director at Betfred, added: “Helping maintain the integrity on sporting events for our customers is a core component of our business model and is recognised through the value we place on upholding a high level of social responsibility.”