BritBet, the consumer face of the partnership formed by the majority of British racecourses to offer pool betting services from July 2018, is promoting new betting options ahead of launch.
A range of ‘correct order’ pools named First Two, First Three, First Four and First Five will complement existing pool betting options in a bid to bring some ‘much needed innovation’ to punters, backed by guaranteed pool sizes and some with multi-million pound guaranteed prizes on prominent races such as the Grand National First Five bet.
David Williams, Director of Communications at britbet said: “We’re introducing some much-needed innovation to the pool betting landscape. Some of our new bet types are popular in other countries and we’re confident that they will appeal to customers who have been crying out for fresh bet types to embrace in the UK.
“Our technology allows us to roll these out at launch and identify those customers who find them engaging. It’s an exciting development that we’re proud to be offering.”
“Ultimately, we believe our blend of offering a competitive and appealing product and brand to customers alongside our commitment to being a “by racing, for racing” operation will prove popular,” Williams concluded.