Online sports betting provider BtoBet has announced plans to extend its LatAm reach in Colombia and Mexico to Peru after observing that the latter’s shifting posture toward regulation makes it an attractive market.
Chairman Alessandro Fried says that after a full analysis BtoBet sees Peru as an essential growth area for the company in LatAm.
“Given the upcoming sweeping legislation that is set to be introduced, Peru scales high on our agenda,” declared Fried. “And with the region attracting interest from various operators, even on an international level, the time is ripe for BtoBet to enter such an interesting scenario.”
The region already has a strong reputation from a retail perspective, with experts across the region widely viewing its current regulatory framework as a success and counting as one of the most solid and competitive regulations in the region.
The task now is to do the same for the online sector, where online gambling, including sports betting, is informally permitted, but unregulated, says Fried.
Manuel San Roman Benavente, is the head of Peru’s gaming authority La Dirección General de Juegos de Casino y Maquinas Tragamonedas (DGJCMT) and he has firmly stated its belief that the online sector will be regulated by the end of the year.