The online gambling group Bwin.party Digital has signed up as a sponsor for one of the lesser known sports, and will be backing the Padel Pro Tour circuit for the next three seasons.
Still a relatively young sport, but claiming some 10 million players, Padel is considered to be one of the fastest growing sports globally. Developed in the late sixties in South America, the modern game of Padel Tennis was introduced to Europe through Marbella in Southern Spain during the mid-1970s.
The name Padel, reflects the game’s use of a string less racquet, bringing together a combination of other racquet sports such as Tennis, Real Tennis and Squash. Played on a court smaller than a traditional tennis court, the playing area is enclosed at either end with glass, helping to raise its popularity as a spectator sport. The uniqueness of the game enables players to use the surrounding walls that make up the court to return the ball.
In terms of this week’s deal, Bwin.party becomes the sport’s official betting partner with exclusive live streaming rights for all events.
Norbert Teufelberger, Co-CEO of Bwin.party, said that Padel is becoming more and more popular in Europe and across the rest of the world. “It is exciting to play, exciting to watch and now it will be exciting to bet on,” he said.
Javier Ron, general manager of the Padel Pro Tour said: “In our 6th season, we believe that this agreement will contribute decisively to the growth of Padel and its expansion in Europe.”