CasinoCoin, the blockchain for gaming, has agreed a deal with leading operator Omnia Casino to launch a custom token that will power the casino’s new loyalty and rewards programme.
Players will earn tokens as part of a new loyalty scheme, and will be able to spend them in a dedicated store in exchange for free spins, bonuses or branded items of the operator’s choosing.
The token, a digital asset which sits upon the CasinoCoin blockchain, will be fully branded and controlled by Omnia Casino.
By leveraging the power of the CasinoCoin blockchain, which facilitates nearly instantaneous transactions at super low fees, the new Omnia Casino rewards programme will benefit from greater automation, security and engagement.
Sam Hobcraft, founder of Omnia Group, said: “Innovation is at the heart of Omnia Casino, so we are delighted to be the first major operator to move its rewards programme onto the blockchain.
“We selected CasinoCoin to power our new token because its technology is faster, more secure and more scalable than alternatives that we reviewed as part of the selection process. As the blockchain for gaming, and with a team that understands this space, they are the perfect partner and we look forward to building a long-lasting relationship.”
John Caldwell, director of advocacy at the CasinoCoin Foundation, said: “Since we launched custom tokens earlier this year, we have seen forward-thinking gaming companies use the technology for very different purposes.
“Omnia Casino is the latest to find an innovative way to use our blockchain to deliver tangible, real-world benefits to its operation. By placing a custom token at the heart of its rewards programme we are able to help Omnia improve key metrics across the board, including security, automation and engagement.
“Adding a leading operator in Omnia to our network further underlines CasinoCoin’s position as the blockchain for gaming.”
Running a loyalty and rewards programme on the CasinoCoin blockchain confers several major benefits for operators. It reduces costs by increasing automation, eliminating the need for manual logging and combatting fraud.
With customers more likely to engage when they can choose their reward, tokenising loyalty makes it easier to offer players the opportunity to spend their points at multiple vendors, or even exchange them with friends.
Over the past few months, a number of gaming companies have struck deals to launch custom tokens on the CasinoCoin blockchain, including leading roulette manufacturer Cammegh and eGamingFund, a one-stop, licensing and distribution platform for games developers.