Chalkline sports and Parx Casino tie up

Free-to-play (F2P) sports provider Chalkline Sports and Parx Casino have launched a sports betting platform at sportsgames.parxcasino.com.

Chalkline Sports delivers a new way to enhance recruitment, reactivation, and retention through deep Free-to-Play (F2P) player engagement in partnership with Parx Casino.

The initial set of Chalkline games will feature “The Big Game Challenge,” in which players make picks against live odds and player props for Super Bowl LIII along with other game selections including Pro Hockey Net 4, Pro Hoops Daily Pick 5 and College.

Chalkline’s turnkey F2P sports games platform features real-time tracking with BettorAnalytics, allowing Parx to better understand and optimize game play activity, unique player metrics, and player acquisition source.

Matthew Cullen, Senior Vice President of Interactive Gaming & Sports at Parx Casino:

“Chalkline’s speed to market exceeded expectations. We hit the ground running and launched in less than a month. Our Free-to-Play Sports Games deliver a solid start for our ambitious plans for sports betting in 2019. We’re confident that our F2P offerings will delight our customers who are excited to place wagers with Parx Casino.”

Chalkline Sports CEO Daniel Kustelski:

“We’re enthusiastically partnering with the top casino in the state of Pennsylvania, one with a broad regional reach and a customer base that appears ready for regulated sports betting.

“We’re looking forward to progressively expanding the relationship with Parx as their sports book goes live, and adding additional customer acquisition and retention components into the mix. Great things lie ahead in 2019.”

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