The popularity of lottery action in China shows no sign of waning, with October lottery sales again rising year-on-year, up 20.3 percent to the equivalent of around $5.34 billion, according to official Chinese figures from the country’s Ministry of Finance.
Sports Lottery betting again led the charge, with sales up 27.9 percent to 14.95 billion yuan, whilst Welfare Lottery sales were up 14.5 percent to 17.75 billion yuan.
The year-to-date numbers continue to show the rising trend, with total lottery sales in the ten months to date at an impressive 312.1 billion – up 24 percent compared to the same period in 2013.
Officials said that China's economic growth had fuelled salary increases and rising disposable income for most punters, and this has been good for the lotteries.
In US dollar terms, a recent research study predicted that total lottery sales will reach US$61 billion this year and could rise to $73.3 billion in 2015, with online sales reaching $2.2 billion in 2014 on the Sports Lottery, rising to $3.2 billion in 2015…that represents increases of 47.3 percent and 44.8 percent respectively.