Gaming operator Codere has been named first-ever official gaming partner of the US National Basketball Association (NBA) in Mexico.
The multi-year partnership will be promoted in retail locations across Mexico, on Codere’s assets and the NBA’s online platforms, including NBA.com, the NBA App and NBA Mexico social media platforms.
“Our partnership with the NBA reinforces our values and leadership position of trust and fair play. Respecting the rules of the game is part of our DNA, and our partnership with the most competitive league in the world exemplifies that,” Ángel Fernández, marketing director for Codere, said.
“Together, we are thrilled to offer better experiences to our clients and add more excitement to the game, if that’s even possible.”
“Codere is one of the largest gaming operators in Mexico and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game,” added NBA Vice President & Managing Director, Latin America, Arnon de Mello.
As part of the partnership, Codere will become an Associate Partner of the NBA Mexico City Games 2018. The games will mark the third consecutive season the NBA will play two regular-season games in Mexico City as well as the 27th and 28th games in Mexico since 1992, the most NBA games held in any country outside the United States and Canada.
Codere will use official NBA betting data and branding across its land-based and digital sports betting offerings throughout Mexico. Throughout the partnership, Codere and the NBA will also collaborate on best-in-class practices to protect the integrity of NBA games.