Denmark’s national lottery firm Danske Spil has gone live on the Microgaming Bingo Network following a change to its licence conditions which enable the operator to offer bingo play outside the country.
A 2013 agreement with Prima Networks Limited, powered by Microgaming, was operated in partnership with Betware who delivered Microgaming’s suite of bingo and instant predetermined games to Danske Spil.
Danske Spil’s new license award from the Danish gambling authority Spillemyndigheden, however, now enables the operator to offer network rooms accessible to players outside Denmark enabling it to increase liquidity with access to more games and bigger jackpots.
“Now bingo has been liberalized in Denmark, it is crucial for us that we have a strong, competitive product,” Søren Schneider, Head of Product at Danske Licens Spil, said. “We need to ensure further growth and remain a strong market leader. Therefore, we are very pleased to move to the Microgaming Bingo Network and to continue developing the bingo product in close collaboration with Microgaming.”
Jean-Luc Ferriere, Director of Network Games at Microgaming, added: “We welcome Danske Spil to the Microgaming Bingo Network with arms wide open. This is a major development for all concerned. It’s early days yet but already the signs are very positive for Danske Spil and its players.”