Endemol invests in new Playzido RGS platform

Endemol Shine Gaming (ESG) has entered into a joint venture agreement with Black Cow Technology for the launch of an omni-channel content distribution platform under the newly formed B2B remote gaming server company, Playzido Global.

London-based, Playzido will supply an open platform remote gaming server to real money and social gaming operators utilizing a bespoke version of Black Cow’s new OGA software.

Playzido will host premium games from ESG as well as selected independent game suppliers, backed by a selection of marketing tools allowing operators to further maximise the potential of ESG’s games.

Playzido will launch with a range of ESG branded games including Deal or No Deal and Warner Brothers’ Austin Powers and Dumb and Dumber.

Owain Walbyoff, managing director of Endemol Shine Gaming, said:

“Playzido is an important strategic investment for Endemol Shine Gaming as it will allow us to significantly grow our footprint in this space.”

Tony Plaskow, commercial director of Black Cow Technology, added:

“We are delighted to embark on this new project with Endemol Shine Gaming and the combination of our new adaptable OGA Technology and the Endemol Shine brands is very exciting.

“Playzido are looking to do something genuinely innovative in the market and we are thrilled to help facilitate that.”

Stuart Banks will head up the venture bringing experience from senior roles at bgo Entertainment, Paddy Power and Betfair to the table.

The Playzido Board will comprise directors from Endemol Shine Gaming, Black Cow Technology and other industry experts.