Satellite Information Services, a British sports data provider and broadcaster, is partnering with major bookmaker Betfred in a project to extend the reach of the Betfred Bonus Hour, a popular Saturday morning television feature.
SIS will broadcast the show online via its digital streaming platform to Betfred.com and Totepool.com.
The agreement is an extension of SIS’s association with Betfred which has seen it produce Betfred’s in-store television, broadcasting to the bookmaker’s 1,400-strong group of retail betting shops.
The show features Betfred founder and chairman Fred Done, who previews the weekend action and presents special offers to punters.
Paul Baker, a director of SIS, said this week that his company has the technical capability to broadcast across a diversity of internet, interactive television and mobile platforms, making the material widely accessible.