Daily fantasy sports (DFS) operator FanDuel has formally launched in the UK market backed by a new design, logo, product features and site improvements across both its UK and US properties.
On launching its first ever fantasy football product in the U.K., the company said it will also expand its U.S. product offer with the release of a new season-long fantasy product later this month.
“The refreshed look and feel represents the material changes the company has made to its product and reflects the company’s commitment to offering users the best experience and ensuring a level playing field for users of all levels,” a press statement reads. “As part of this initiative, FanDuel is also publishing a user Bill of Rights and Governance page to keep players informed of the company’s commitments to them”.
Describing the past year as “tumultuous”, chief executive officer Nigel Eccles said the company had emerged stronger than ever and are ready to lead the industry forward. “The new FanDuel brand reflects our commitment to transparency, innovation and enhancing the user experience. We are confident it will showcase what we have to offer to all sports fans.”
The company’s overhaul includes a new logo; the user Bill of Rights; redesigned, more user-friendly web, social and mobile platforms; along with new product features such as beginner contests for new players, experienced player labels and a wider range of contents options.