First white label from Cherry and Game Lounge

News on 8 Apr 2015

Svea Casino is the first white label launch from Cherry’s collaboration with affiliate business Game Lounge.

Our readers will recall Cherry acquiring a 51 percent stake in Game Lounge earlier this year.

The new destination targeting the Scandinavian market offers gaming content from NetEnt, Microgaming, Yggdrasil Gaming and Amaya along with a sleek simple design and full player services.

Fredrik Burvall, chief executive officer for Cherry, said: “We’re thrilled to be launching just two months after partnering with Game Lounge. Their knowledge of the affiliate and SEO sectors, combined with our flexible platform and experience in running online casinos, makes for a powerful combination and together we’re sure we can deliver exactly the type of casino that players want.”

“It’s great to get our first white label with Cherry off the ground and we’re very pleased with the end result,” added Jonas Cederholm, chief executive officer for Game Lounge.

“ is a strong brand and we’re confident that the players will engage with it. Cherry has a fantastic platform, and we’ve been helping to drive traffic to casinos for a long time, so we’re the perfect match for launching new casinos like this.”

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