Platform provider FSB (UK) Ltd is to roll out a sports-betting platform in a new deal with BetSid.
FSB will deploy its sportsbook solution across online and mobile for the independent operator, which has a chain of shops and a thriving telebet service in the north west of England.
The platform, designed for a mobile-first approach, will allow BetSid to compete with national chains during and after shop opening hours.
Running off FSB’s unique pricing models, customes will be able to enjoy sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in time for the start of the new domestic football season.
FSB’s business development director, Richard Thorp, said the Betsid agreement illustrated FSB’s commitment to work with both challenger and established brands.
Paul Kirkby, managing director at BetSid, added: “FSB boasts a proven track record for delivering flexible yet steadfast performance during major sporting events, particularly in-play.
“These in-play features will serve us well in the sportsbook market over the coming months. While BetSid remains a family-owned business, we are keen to dispel the myth that you are better off with the big firms when service from independents can prove superior. ”
The FSB service includes a proprietary live sports betting platform, real-time algorithmic pricing models, and CRM tools for player segmentation and bonusing, alongside a full suite of casino games from the leading industry suppliers.