B2B Internet gaming software firm GAN plc has announced the launch of an online Simulated Gaming facility for JACK Entertainment in Ohio – a partnership originally announced back in February this year.
JACK and its affiliates’ portfolio of properties include over 13,000 gaming positions, more than 400,000 square feet of gaming space, 400 hotel rooms, and 35 bars and restaurants. JACK is comprised of approximately 7,000 team members across four Midwestern US states and generates more than $1.4 billion in revenues annually, a statement from GAN revealed Friday.
GAN launched its eighth Simulated Gaming client online following a rigorous technical deployment process meeting the compliance requirements of both the client and the Ohio regulators. The GAN product has launched on three JACK properties in Ohio – JACK Cleveland Casino, JACK Cincinnati Casino and JACK Thistledown Racino – representing a combined 5,000 slots or video lottery terminals.
GAN’s US-patented iBridge Framework links the GameSTACK Internet gaming system to JACK Entertainment’s existing casino management and ,loyalty system deployed in Ohio.
Simulated Gaming is an Internet gaming service designed by GAN specifically for land-based US casinos, offering a gaming-as-entertainment consumer website and mobile apps that include over 200 casino slot and table games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.
Matthew P. Cullen, CEO of JACK Entertainment, said in a statement that his company is pleased with the platform’s early success in demonstrating higher monetisation rates than those generally reported by social casinos.
Dermot Smurfit, CEO of GAN added:
“Casino patrons are increasingly engaged in playing social casinos online. The highest-spending social casino players are patrons of land-based casinos. Casino operators can offer more value to their patrons than a typical social casino. JACK Entertainment is now offering a highly competitive online experience to their casino patrons resident in Ohio’s regional gaming market Over time, and in line with our other casino operator clients’ reported experience, we expect JACK to experience increased patron loyalty through increased visitation on-property and increased on-property gaming revenues.”