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GAN launches digital marketing to aid gambling clients

Internet gambling software provider GAN (formerly GameAccount Network) has announced the launch of GAN Digital, an in-house marketing agency to provide digital user acquisition and retention services to selected GAN clients worldwide.

Operations at GAN Digital will be led by experienced senior digital marketing executive Meir Deutsch who joins GAN from William Hill Online and will serve as the managing director of GAN Digital.

Marketing services by GAN Digital are anticipated to commence in Q2 2018 focused on driving user acquisition and retention of real money Internet gaming customers in diverse regulated European markets.

In a statement Friday GAN chief executive Dermot Smurfit explained:

“Bringing proven real money Internet gaming marketing experience to GAN’s current and future clients is an increasingly important strategic aspect of GAN’s US market position as a provider of both our enterprise Platform for Internet gaming together with ancillary marketing services to support client success.

“We’re delighted to announce the formal opening of GAN Digital in Tel Aviv, long-established as a hotbed of marketing innovation and Internet gaming expertise.”

Meir Deutsch added:

“After more than six years building William Hill Online and investing substantial marketing capital for one of the UK’s largest and best-known brands, GAN offers the exciting opportunity to bring online new challenger brands in Europe designed to leverage land-based casino properties in the US. Tel Aviv remains one of the world’s pre-eminent centres of digital marketing technology and offers the intellectual capital required to build substantial Internet gaming businesses online for our clients.”

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