Genesis Gaming has entered into a strategic partnership with Relax Gaming in what it claims to be the first development and delivery combination in the industry.
The partnership will effect simultaneous launch dates of video slot games for both online and mobile channels with a view to offering greater marketing and operations efficiency for casino operators.
Under the terms of the deal, Genesis Gaming will provide its catalogue of video slot games and its bespoke game design and production process while Relax Gaming will provide operators with a casino platform enabling rapid, scalable, multi-channel delivery of casino games.
The first game to go online, on both HTML5 mobile and desktop Flash clients, is “East Of The Sun, West Of The Moon” on Unibet sites this week.
The game is a new 25-line 5-reel video slot game, with 3 symbols on each reel featuring characters of a Norwegian folklore.
“Mobile is a significant revenue opportunity for casino operators,” commented Steven W. Meistrich, CEO of Genesis Gaming Inc. “And we are pleased to have a strong partner that can enable delivery of multi-channel game titles in the same package and within the same timelines.”
“We are very excited to start working with the well renowned Genesis team and feel that we complement each other perfectly. Opening up our platform was a natural development for us and together we can offer ways for operators to diversify in the challenging casino market,” added Patrik Österåker, CEO of Relax Gaming Ltd.