Good growth in Danish online gambling market

News on 19 Apr 2018

Danish gamblers wagered more on betting and casino games than the European average last year, driving overall revenues up 3.48 percent year-on-year to reach DKK 9,220 million.

And online activity contributed 51.5 percent of overall GGR, with mobile channels delivering 54.5 percent of online revenue. This includes GGR from online casinos, online betting, and online sales of lottery products.

Danes spend an average of 38.50 DKK on gambling products per week. If a Dane gambles online, there is a nearly fifty-fifty chance that they are male and under 35.

According to the Danish regulator Spillemyndigheden, total GGR for the Danish gambling market was DKK 9.2 billion in 2017, made up as follows:

GGR for gaming machines: DKK 1.5 billion;

Land-based casinos: DKK 0.4 billion;

Lotteries: DKK 3.1 billion;

Betting on horse racing: DKK 0.1 billion;

Betting: DKK 2.3 billion – 7.4 percent up (by DKK161 million) on the preceding year;

Online casinos: DKK 1.8 billion. Revenues were DKK 234.5 million  (15.6 percent) up on the same period in 2016;

By contrast, land casino revenues dropped 1.3 percent;

Online casino and betting combined delivered 51.5 percent of all GGR;

The national registry of self-excluded players grew 46 percent, increasing the total to date to 12,877;

Current legislative moves designed to liberalise online bingo and betting on horse racing, dog racing, and pigeon racing came into effect on the 1 January 2018 and when fully implemented are likely to boost the overall market higher..

See the report and infograhics here.

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