Greentube, the NOVOMATIC Interactive division, dazzled attendees at ICE London 2020 with the release of its charming new slot Romeo & Juliet – Sealed with a Kiss™.
The new 5-reel, 30-win line title launched exclusively with Gamesys on the first day of the exhibition, after attracting widespread attention from attendees at the event thanks to Greentube’s show-stopping Verona-inspired exhibition space. To encapsulate the game’s magical theme and setting, the supplier hosted a photo booth with brand ambassadors styled as Romeo and Juliet sealing each printed photograph with a kiss. In addition, Greentube game designers played a major part in building momentum around the new title, taking part in impromptu demonstrations to delegates on the booth’s touch screens.
Following the evident imminent success of the exclusive release during the event, Greentube signed multiple deals offering a select few customers special market-specific launches of Romeo & Juliet – Sealed with a Kiss™ before it will be made available to all B2B partners on May 26th.
Michael Bauer, CFO/CGO at Greentube, said: “Our stand at ICE this year reflected our commitment to providing quality entertainment, and the interest we received from attendees was phenomenal. It was clear that our partners and prospective clients were impressed with our attention to detail, a quality which runs through the core of our game development business, and we are now even more excited to release Romeo & Juliet – Sealed with a Kiss™ to the network after a flying start.”