Game developer High 5 Games (H5G) claims its social casino offering, launched in September 2012, is the fastest growing virtual casino on Facebook surpassing one million active users last week.
High 5 Casino, currently featuring over thirty real casino games, reported it had attracted 350 000 daily active users (DAU) and a 34 percent “sticky rate” – a measure used to indicate user engagement.
“We know that the future of casino gaming must include social, mobile, and online consideration,” said Med Nadooshan, chief operating officer of High 5 Games. “We decided to bring a few of our more mature brands to a couple of existing social casinos, but we have kept the exclusive rights to our newest and most promising content.”
The company said it would continue development of its social casino offering with the launch of new games on Facebook and mobile platforms throughout 2013.