HappyBet sponsorship for German football club

HappyBet has become a secondary sponsor to German Bundesliga Football Club Bayer Leverkusen.

According to German media, the partnership will initially run for one-year and is reportedly a six-figure deal.

Our readers will recall Betfair announcing the cancellation to their two-year sponsorship of the Club under mutual consent earlier this year, despite having the option to renew for another year .

HappyBet will provide gambling services to the Club and will receive significant exposure on pitch side LED screens at Bay Arena Stadium and other promotional opportunities in return.

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