Highlight Games Limited today announces that its SOCCERBETÔ single match and league football products are now live with Eurobet in Italy.
Since launch, SOCCERBETÔ has consistently been the top performing virtual sports product across the Eurobet retail estate with player numbers and average bet amounts increasing daily. SOCCERBETÔ games are based on Highlight Games’ exclusively licensed and ADM approved virtual football product which features real archive footage from the Serie A Italian football league.
Tim Green, CEO, Highlight Games Limited, said: “I’m delighted to announce that SOCCERBETÔ has been the number one performing virtual sports product across the Eurobet retail estate since launch.
“Entering a new product concept into a mature market can be challenging, but this innovative game takes players to the heart of the action where they can watch real league highlights play out and it is, therefore, no surprise that it has received such a fantastic response.
“We look forward to the continued success of SOCCERBETÔ as we complete rollout to Eurobet’s 720 retail venues and online and mobile channels.”
Carlo Di Maio, Sportsbook Director, Eurobet, added: “Since its launch last month, SOCCERBETÔ’s performance has exceeded expectations.
“The opportunity for players to bet on genuine Serie A archive footage has proven an irresistible one, and this is reflected in increased levels of player engagement which is driving incremental revenues. SOCCERBETÔ delivers entertainment in a class of its own.”