Indian company to invest $20 million in eSports

Nazara Games, a mobile gaming development company based in Mumbai, India, has announced that it is to invest $20 million over the next five years in eSports, creating a new league that will focus on CS:GO, Dota 2 and League of Legends.

Chief executive Manish Agarwal said this week:

“Our target audience is a very urban crowd which consumes media on digital platforms and not television. We have analysed how e-Sports works, and we want to create a spectator sport out of it, which is not currently large scale in India.

“Our basic goal is to create an online content platform, more than a sport we see a platform to create media and entertainment. We also want to create a portal for gamers in the country, especially the serious ones.”

Agarwal said that because his company was primarily mobile-focused, the expertise in creating the right platform would be acquired through partnerships with foreign companies.

Nazara is not the first Indian firm to reveal eSports league ambitions – earlier this year Usports entrepreneur Ronnie Screwvala announced his intention to launch a new Indian ten-team eSports league branded UCypher around mid-2017 (see previous report).

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