The Virtual Sports Division of the Inspired Gaming group has been on something of a roll in the Italian market, announcing Friday that it has inked deals to provide online and retail virtual sports betting to six major Italian operators: SNAI, Sisal, Eurobet, Intralot, Cogetech, and Lottomatica.
Steve Rogers, managing director of the division, commented:
“Virtual sports are a very lucrative part of the product offer for operators. Our virtual products are in high demand from retail and online concessionaires in Italy who understand the value in being able to offer a high frequency stream of betting opportunities to their customers.”
The new legislation legalising fixed-odds bets on simulated sporting events online and in betting shops and corners in Italy was submitted by regulator AAMS to the European Commission on 17 January 2012 and was ratified on 17 April 2012.
Inspired is already one of three industry suppliers to the relatively new VLT market in Italy, with contracts for over 10,000 terminals with leading concessionaires. The contracts with circa 90 percent of Italian operators will see Inspired’s virtual sports become a key product for leading operators in Italy.
Generating in excess of Euro 5 billion of revenue and Euro 700 million gross win every year, Inspired provides its virtual sports products to over 20,000 venues worldwide and is online with over half of the 25 top operators. Currently seven sports (including horse racing, football and tennis) and over 30 product variants are available for retail, in-home broadcast, online, mobile and gaming terminals.