Jetbull outsources CRM to Enteractive

Malta-based player retention solution provider, Enteractive, announced a partnership with Jetbull Wednesday to provide its Customer Support service in the German, Austrian, Swiss, Finnish and Swedish markets.

Under the agreement, the sports betting and casino site has outsourced its email, live chat and social media support to Enteractive, with all functions now available 24/7 to its customer base.

As part of the solution, the support is available in native languages and provides licence reporting requirements, such as flagging vulnerable users.

Fully compliant with Global Gaming Guidance Group guidelines, Enteractive’s staff focus their guidance based on the operator’s brand, culture and demographics. The tailored service is designed to improve the relationship between the operator and its active player base with quality customer support, leading to increased loyalty.

Jetbull, which launched in 2007 and is licensed under UK, DK, MGA and Curacao offers online casino action, along with a wide range of sports betting markets.

Enteractive CEO Mikael Hansson said in a statement: “By handling all inbound communications with their players throughout the day with quality support, we’ll be able to improve loyalty and the lifetime value of players for the operator.

“As part of our service, Enteractive support staff have undergone thorough training to understand Jetbull’s brand, culture and demographics, ensuring the operator can focus on other areas of the business.”

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